7 Google Tools to Use When Conducting Keyword Research Today

Want to understand the latest changes in consumer intentions caused by the pandemic? Use these 7 Google tools when doing keyword research today.

Consumer behavior is changing rapidly and unexpectedly during the coronavirus epidemic.

Powerful keyword research techniques The Ultimate Guide

This is why conducting keyword research is now more important than ever to understand the latest changes in consumer research.

However, 100% of SEO professionals worth their salt understand how to dig insights from Google Search Console and learn which keyword tools have helped them in the past to increase traffic, rankings, and visibility in search results. Thinking outside. search box.

Even a new insight of a fortnight can help your company or customers create more relevant content with navigating the "new normal".

This means leveraging resources that existed before March 11, 2020, when the World Health Organization (WHO) declared the outbreak of coronavirus an epidemic, or used additional means to re-examine its beliefs.

Here are some places, which I now go to almost every day and some such tools, which I had reached in that toolbox, which I hardly used, before I bumped into the night Starts dealing with things.

1. Rising Retail Categories

In May 2020, Google launched an interactive tool called Rising Retail Categories to help us understand.

• Fast-growing retail categories in Google search.
• Places where they are growing.
• Questions related to them.

For example, the top trending categories from year to year in the US include:

• Sprinkler Control.
• Tammy Guard.
• Domestic Disinfectant.
• Neuter.
• Protective mask.

Or, focus on the top trending categories month-to-month to search:

• Food container cover (+ 100%).
• Food container cover (+ 100%).
• Medical device (+ 90%).
• Pen and pencil case (+ 70%).
• Baby and toddler outerwear (+ 60%).

Then, tackle and examine the top trending categories week-by-week:

•     Empty ID card (+ 40%).
•     Pie and pastry filler (+ 30%).
•     Play Matt and Jim (+ 30%).
•     Foosball Tables (+ 30%).
•     Neck Gaiters (+ 30%).
•     Chalkboard (+ 30%).

If your company or customers make any of these products, then this is your opportunity to showcase a major trend and become a hero.

2. Coronavirus search trends

In March 2020, Google launched the Coronavirus search trend.

There was an increase in search interest for the subject from late February to early May.

Since then, the search interest in Coronavirus has fallen below the topic, weather, and now this topic is comparable to the search interest in news, but still above the topics of sports and music.

3.The U.S.(American) Economy and COVID-19

Recently, Google has added a new segment of its coronavirus search trends that focus on the US economy and COVID-19.

How has the coronovirus epidemic(Pandemic) affected the discoveries around the economy?

Now how do they compare to discoveries of the past?

Term since 2004, scroll down the page to see search interest in recession.

And keep scrolling down to see search interest in other terms like unemployment benefits, food banks, food stamps, and mortgage prohibition.

Or, look at a map of the country to see where interest lies in terms like debt, bankruptcy, and "can't pay rent".

4. Shopping information

Google propelled Shopping Insights in October 2015, however I've once in a while utilized this instrument before the COVID-19 downturn, regardless of the way that it empowers you to see whether your organization or clients are against your competitors How to stack, and it lets you track competing products. Your grade

In these "exceptionally uncertain" times, it is a life saver.

Now, it is clearly evident that this year's disruptions are making it harder for retailers to plan holidays.

But, shopping people want to follow the trends of their category and follow them.

How can Google provide these shopping information?

According to Think with Google, in 63% of shopping scenarios, shoppers go online to do research before deciding to shop, whether they want to shop online or in store.

With daily search data for 55,000+ products, 45,000+ brands, and nearly 5,000 categories across the US, Shopping Insights helps you better understand customers' shopping intentions and make more informed business and marketing decisions on online and offline channels. is.

For example, based on data from July 17 to August 16, 2020, the top brands in the toys and games category are:

• Lego.
• Hasbro.
• Mattel.
• Funko.
• Hot Wheels.

So, if you are planning a small business for Saturday or the entire Holiday season, then you know which brands to stock on your shelves.

5. Market Finder

Google launched Market Finder in November 2017, but I have rarely used the tool in the past.

But, it has now become a game-changer when it comes to helping customers navigate the "new normal".

For example, I am working with the Rutgers School of Management and Labor Relations (SMLR) to generate applications for our online Professional Masters in Human Resource Management program.

By entering the URL of the SMLR into the market finder, I was able to calculate which regions provide the best development opportunities, based on the key metrics for my chosen categories.

Within the United States(America), they are California, Texas, and Florida.

For Rutgers, which is the State University of New Jersey, this came as a big surprise, as it represents a significant shift from geographic trends before the epidemic.

6. Google Surveys

The Google Consumer Survey was launched in March 2012. Its name was changed to Google Survey in October 2016.

This is an essential tool in my toolkit to gain valuable insights into the minds of the target audience of my clients.

If you haven't used it yet, Google Surveys is a market research tool that gathers the data for survey questions you write.

Web users answer your survey questions to access high-quality content on the Google Display Network.

In return, content publishers get paid as their users answer your questions. Google then collects and analyzes responses through a simple online interface.

Yes, I also use the search console and keyword tools. But, those people tell me "what".

They don't tell me why "people" are handling those questions.

That's why I used Google's survey several times to "look around corners or peek above walls", as Toy Periscope often says.

Only now, Google surveys help me uncover the intent of the search, which is more valuable.

I have often used screening questions to ensure that respondents to a particular survey represent the niche audience that is targeting my client, rather than someone else who has used the search term.

And Google surveys have enabled me to get answers within days rather than weeks with more traditional survey methods.

Oh, and did I mention that it was cheaper?

No, it's not free, but prices start at $ 0.10 per full survey, although I usually pay $ 1.50 per full survey because I use surveys with 2 to 10 questions that are specific to age, gender. Or are targeted at respondents from locations.

For example, keyword research will typically help me select a keyword phrase to optimize the title and title of the landing page.

But, a Google survey will help me make sure that the content on the landing page actually addresses the consumer intent behind the query.

Why is it valuable?

Because you can do more than generate organic search traffic.

SEOs can generate organic search traffic that converts into qualified leads or online sales.

7. Google Trends

Google Trends was launched in May 2005, so it is the oldest device on this list.

And many SEO professionals do not use it often because it does not provide data on organic search versions.

But these are not normal times.

And by having insights processed within minutes of an event happening in the real world, SEOs can get a seat at the table where strategic decisions are made.

For example, I just taught a course for the New Media Academy (NMA) on "Creating Digital Marketing Strategy" to a group of over 100 business professionals in the United Arab Emirates.

And one of the recent articles I shared with my NMA class was entitled, How People Decide What to Buy in the 'Dirty Middle' of the Purchase Journey.

It was written by Alistair Rainey and Johnny Prothero, who both work on Google's Consumer Insights team, and it was published last month in ThinkThink with Google.

Rennie and Protheroe used Google Trends from July 1, 2004 to July 1, 2020 to take a look at the worldwide search interest for "best" vs. "cheap".

Now, I don't know about you, but I've never compared it before.

And I was surprised to see that worldwide search interest for the "best" had steadily increased over the last 16-and-a-half years, while worldwide interest for "cheap" had steadily decreased over the same period.

Oh, and the Great Recession of 2007–2009 did not affect these trends at all.

Now, it is worth taking your entire marketing team to the next zoom meeting.

As your company or client deals with these "exceptionally uncertain" times, this is not the time to create and adapt new content for "cheap".

You should instead create and adapt new content for the "best".

Why?

Because that's what your customers are looking for.

And, even though we are facing an unprecedented crisis, it is worth remembering that a crisis represents both a threat and an opportunity for your company or customers.

This means that this unprecedented crisis represents a danger and an opportunity for you.

That's why this is not the time to continue using the same old tools you learned to use five, 10 or 15 years ago.

It is time to explore some or all of the options mentioned above.

Who knows, they can help your company or customers bounce back more quickly from the COVID-19 recession, or they can help you move forward in less time for your next promotion.